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How to be a Social Media Evaluator in 2020

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Updated 1st March 2019

Social Media Evaluator – What is it?

Social media evaluators are people who give their opinions on how relevant or useful the sponsored ads or paid ads that appear in their Facebook news feed are to them.

And the cool thing is that, you can be a social media evaluator too! Won’t it be great to get paid to give your opinion on ads that you see on your Facebook wall? It is if you ask me. Especially when you are paid $7  ( $13.5 for Americans) an hour.

Social Media Evaluator – The Why?

Do you ever wonder how many hours you spend on Facebook viewing others’ post, liking, sharing, reacting, just sliding down and down, and achieving really nothing?

According to New York Times, in the first quarter of 2016, an average American spent over fifty minutes of each waking day on Facebook!

Now that may not sound like a lot at a first glance.

Let’s break that down a little bit here, shall we?

An average person spends about eight hours sleeping, which leaves us with sixteen hours of waking time. If we spend fifty minutes on Facebook it means that 1/6th of a person’s waking hours are spent on Facebook! Damn. That’s a lot time being wasted.

If you’d ask me, I used to spend over 2-3 hours every day on Facebook without even realizing it. It was only after I started tracking my time spent on websites, with an awesome Chrome extension called  RescueTime, that I realized how much time was I wasting on things that doesn’t really matter to me.

Two hour for 365 days equals thirty days. That’s thirty freaking days, a month spent, wasted, and squandered on Facebook!

Hell one can set up a business in thirty days even in India these days!

Let’s be honest here for a moment right? What do we really see on Facebook? A hot chick with thousand likes, a happy couple with their cute son or daughter, someone partying in the pool with bikini girls, a friend flashing his new Mustang, yada yada.

What we don’t see is the fact that, that hot chick needs fake likes on Facebook to feel liked and loved, that happy couple is fighting all the time, that guy with many chicks around him is a loser, that guy with Mustang is just trying to keep up with the Joneses and is heavily in debt. And we feel miserable seeing those pics.

We don’t need to feel miserable thinking about how great others’ lives are. It ain’t their reality. Reality is often the opposite.

Alright enough of my blabbers and jabbers. Let’s cut to the point here.

While it is impossible to get rid of Facebook entirely from our lives, it is possible to make money from it while we are at it, by simply giving opinions on paid or sponsored ads that we see on our news feed. And I am going to show you how to do it.

Social Media Evaluator – Where to work?

I know of two companies that are hiring for Social Media Evaluators as I write this –

What do I recommend?

I have worked for Appen Butler Hill in various small projects and this is what I have to say about them –

  • The interface where we have to work and submit the tasks isn’t smooth and user friendly.
  • Pay is less as we Indians are paid in Australian Dollars which is much less compared to US Dollars.

Overall, I didn’t really enjoy working with them . I still get invited to work for various tasks from time to time though.

So what do I recommend?



I currently work with them and their user interface is fantastic. What is great about working as a social media evaluator with them is that they are trying to migrate rating of Facebook ads from Deskop or Laptop to mobile phones. I think this is a fantastic step that they have taken considering the fact that 56% of Facebook users log in to Facebook only through mobile devices.

Moreover, the support that one receives in Leapforce community and from the admins themselves, is outstanding to say the least.

Checklists – 

Before working as a social media evaluator, ensure that you satisfy the following criteria –

  • Have a an active Facebook account.
  • Have at least fifty friends on Facebook.
  • Be able to give coherent opinion in good English.
  • Be able to work at least five days a weak for an hour each day that you work.

That’s it. That’s all that is required to be a social media evaluator with Leapforce.

Application and Exam Qualification. 

You can apply for a position of social media evaluator by clicking on the link below –


Once you click on the link above, you will be taken to the application page. Now if you don’t see a position for Social Media Evaluator, don’t worry. Just apply for whatever position you see is available. You will most likely see a position for Search Engine Evaluator. Apply for it anyways.

{ Related – Read this on how to be a Search Engine Evaluator}

Now you may be wondering as to why I am saying this. I get it. Let me explain.

When I first applied for a position for Search Engine Evaluator, I didn’t know that I could also work as Social Media Evaluator. So I applied for Search Engine Evaluator anyways and once inside, I got an opportunity to take the qualification test for Social Media Evaluator. I finished the exam in few days’ time and started working after about a week.

You may or may not see the position for Social Media Evaluator. If you see it, it is great, if not, don’t worry. Just apply or whatever position there is. Once inside there are multiple projects that you can work on and make good money from.

I have see my American counterparts qualifying for as many as seven projects !

How Tough is the Qualification Exam?

Compared to the test for Search Engine Evaluator, exam for this position is easy. There is nothing fancy, no mathematical formulae or some complex aptitude test.

They will provided you with a .pdf file containing some general guidelines. Trust me, it is the easiest qualification exam in Leapforce.

After Exam 

Once you pass the exam, they will notify you with an email that you’ve passed the exam. Then they will add you to their rating platform. It takes about a week you to be added to their rating platform.

How many hours can I work?

Currently, a Social Media Evaluator can work only an hour a day for at least five days a week. You can work for seven days if you like, but you have to maintain at least five days’ work per week.

Hourly Rate

Hourly rate is the same as the position of Search Engine Evaluator although the work is much easier.

  • $7 an hour for India and other third world countries.
  • $13.5 for Americans.

That my friend was a complete information on Social Media Evaluator job. If you have any questions, feel free to leave comments. If you haven’t already signed up yet, sign up below –

Social Media Evaluator 

Update – After the acquisition of Leapforce by Appen, its website and everything has been rebranded to Appen. 

They have also reduced the pay rate for every countries specially of Indians. Indians are now paid $3/hr instead of $7/hr previously. And Americans are paid $9-$11 per hour depending on which state they are in.



After making almost $3000 online, I started this blog to document my own journey as a search engine evaluator aka Google rater, bug hunter, website usability tester, and blogger. Now I teach others how to make money online through genuine work from home opportunities. I've been featured in Huffington Post among others. You can read more about my personal struggles and successes in making money online here.

This Post Has 59 Comments

  1. Jitendra Mishra

    Hello Sam ,
    Thanks a lot for answering previous questions.
    Can you assist me what type of questions are ased in these exam?

    1. Sam Narzary

      Questions are all based in the guideline that would be supplied to you. Good Luck.

  2. raj

    Thanks Sam for taking time to explain me.

    1. Sam Narzary

      You are welcome.

  3. Raj

    Hi, Sam, I really appreciate your honest work in helping the people. I’m working for Lionbridge as search engine evaluator. Unfortunately, my account has been put under review for quality check. I’m worried about the reply they are going to give me now. Any idea what could happen ?. And one more thing is, here you mentioned that you are working with leap force for two projects search engine, social media. Is it really possible working for two projects/positions with leap force or any other company?. Please help me with the known information. Thank you so much.

    1. Sam Narzary

      Hey Raj, Thank you for the kind words.
      Weekly, monthly quality checks are part of this job. In Leapforce we have monthly quality reviews where we have to maintain certain scores to continue working with them. Our accounts are often locked for quality checks and I am assuming it is the same for Lionbridge. You will have to justify your rating and work hard to perform better from this time onwards.
      And yes it is possible to work for two or more projects with the same company. You can work with other companies too provided their client is different. But Lionbridge won’t allow you to work with other companies as long as you are working with them. It is because of “conflict of interest” they say.

  4. manoj saini

    I have applied for the social media evaluator, when will I get the user id and password?

    1. Sam Narzary

      They will process your application and get back to you. You will have to go through their qualification process.

  5. Pawan

    Hey, i have started working from today, can i bill for this month til 31st july, also in my payment setup with western union i put my name + some digit as company name , will that cause issue, i havent got any confirmation on my payment setup, can i change it now?

    while maintaining invoice do i need to put link description also?

    How much can i work i mean you say after 1 month only i can work 12 hrs, where it is mentioned i cannot work more hours this month, it is mentioned 40 hrs for US not anything for india? Please please help

    1. Sam Narzary

      Congratulations on making it to Leapforce !

      Yes, you can bill for this month till 31st and submit the invoice on 1st August 2017 according to PST ( Pacific Standard Time).

      As far as I remember, You only needed your name in the “Company Profile”. Try editing it here –

      If you can’t then just ask the finance support for help, It won’t disqualify you from the project. They are very understanding.

      If you are working on mobile (Nile) you don’t need any link on the description. However you are required to maintain your own records for Nile like – start of work, end of work times in PST. For other projects, you don’t need to.

      Social Media Evaluator is limited to 1 hour per day for everyone. Search Engine Evaluator has no limit. So watch out for that project in your tabs.

      For any questions, feel free to use the “Social Feed” inside Leapforce.

      1. Pawan

        Thanks for the help brother, contacted the finance support and sorted out the issue.I got yukon project in the tab but the all qualification exam for that they said is on pause for now . Can you suggest me some other sites i can work in parallel?iSoft thing you had mentioned in other post on quora/blog has not anything for India.

        Anyways thanks again as it all started with your one answer from quora 🙂 All the best

    2. Karne Chaithanya

      After how many days did you get the reply from Leapforce? Because it’s been over a month and I still did not get any.

  6. Mahak

    Hey! can you suggest what would be the contents of an impressive application for the required job?

    1. Sam Narzary

      Honestly, I really don’t know what is it that they look for.

      Here is how my CV looked like –
      1) One Page.
      2) No photo.
      3) A short summary at the top.
      4) Work experiences (latest job to the first one- ascending order)
      5) Academic Qualifications.
      6) Skills.

      Good Luck.

  7. Sunil

    I would like to thank you for this generous source of information before going into leapforce site and signing up and get a note from them for exam better you can share it with us so that we take care of things a bit earlier and get pass in first attempt. The reason behind my words is not to take a chance .

    1. sunil

      Sorry, for my above question.I got the answer which you have already given answers for the same to others on your site.

      1. Sam Narzary

        It is okay. Cheers. 🙂

    2. Sam Narzary

      I have shared everything about Search Engine Evaluator position.

      The only thing that I haven’t shared is the answers to the question, which I wouldn’t share ever.

      I also haven’t shared the study materials because, once your application is processed, they will send you those materials.

  8. yogesh

    hi i applied at leapforce and Appen 7 days back still have not received any email from their side, any idea when shall i receive?

    1. Sam Narzary

      It takes time. And I have no clue unfortunately.

  9. Sam Narzary

    You will be sent your study material once your application is pre-screened and approved.
    Unfortunately I can’t talk about the exam patterns and test details.
    But once your study the study materials, it is easy to pass.

    Good luck.

  10. Tushar Gupta

    Hello there! Much appreciation for this valuable information, I would like to ask about the exam pattern, Like what exactly the exam contains and tests. Thank you

  11. Devaraj kammar

    Is that compulsory to have DSL or cable modem? Mobile internet is not enough..?

    1. Sam Narzary

      They don’t say that you must have a cable, modem, or a DSL connection, but it will be for your own good, if you do have it.

  12. Sam Narzary

    You’re welcome. You may be given a one time retake. Not multiple times of course.

  13. Nirav

    Hello there outside that cubicle. First, i want to give you big thanks for the great information. My question is can I attempt this exam for multiple time in case of failure for first or more time?

  14. Amit

    I have applied for the same but didn’t get any revert regarding test… Will I get any email for test/exam or I have to search at leapforce website.. help me in getting this job

    1. Sam Narzary

      Your application will be pre-screened and they will contact you accordingly. They will definitely revert back to you once they have processed your application. They may take some time. I can’t say how long. Hang in there.


        They put me in project Nile today they confirmed my facebook friends what that means did I selected for Nile project…

        1. Sam Narzary

          Congratulations. Now they will send you study material, which you will have to study well, take the test and start working.

  15. kriti

    I am currently working for a software firm. Can I simultaneously work as social media evaluator
    Or will it be illegal to work for two companies?

    1. Sam Narzary

      If you are working for any firm, it won’t be a problem. If you’re working for any one of these companies – Appen, Lionbridge, Zero Chaos,etc which also hires Social Media Evaluators, it will be a problem. They are quite strict about it.

      But since you don’t ( I suppose), it shouldn’t be a problem. Good Luck. 🙂

      1. kriti

        ok thanks Sam

      2. Trip

        It is dependent on the service conditions of your present job.

        1. Sam Narzary

          Is that a question or a statement?

      3. Radhakrishanan

        After how many days did you get the reply from Leapforce? Because it’s been over three months and I still did not get any.

        1. Sam Narzary

          I got immediate reply. But you guys may not as Leapforce’s client may not be looking for any more raters. Can’t say though. It all depends on Google’s requirements. That being said, it can take 1-6 months.

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