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What the heck !
That’s exactly what I thought when I got an email from the CEO of Leapforce that Appen has acquired it.
It was 29th November 2017. I remember rushing in to log in to Leapforce and check out the forum page and chat channels on what the heck was going on. Everyone seemed confused, saddened and really apprehensive of Appen. It wouldn’t be wrong to say that 95% of the people inside Leapforce forum disapproved of Appen because of their pay rates and crappy user interface. I, for one, didn’t really enjoy working for them as a language validator.
Table of Contents
About the acquisition : –
From what I have gathered, it seems like Appen CEO Mark Brayan met Leapforce CEO Daren Jackson (a former Google employee) two years ago and became friends with each other. They both knew that it would be good to join hands in future instead of working against each other. So six to seven months ago, Mr Jackson reached out to Mr Brayan and the deal was finalized.
Appen has bought Leapforce for $105.3 million, 80% cash and 20% equity deal. The deal will probably make Appen the largest service provider in this field ahead of Lionbridge.
What CEO of Appen said about the acquisition –
Daren Jackson and the Leapforce team have done a fantastic job building a highly-regarded search relevance offering that is relied on by leading technology companies globally. Appen and Leapforce share a strong focus of providing high-quality, human-annotated data to our respective clients, and the combination of the companies’ expertise, technology and crowd resources means that we can deliver even greater automation and value to our clients as we continue to support them.
What CEO of Leapforce said about the acquisition –
We are pleased to be joining forces with Appen to take our mission of empowering data scientists to create awesome algorithms to the next level. Together we will expand our capabilities around the world, providing clients with high-quality data to meet their rapidly changing needs.
What Leapforce raters thought about the acquisition –
An overwhelming majority of Leapforce raters were saddened and unhappy with the decision. Most of them had unpleasant experiences with Appen in one way or the other.
Some complained of low pay rates, others of crappy user interface, and still others of their lousy support.
But there were small minority of people who said that they had had good experience with Appen. They said that they were in fact paid more by Appen (meaning more than $13.5 per hour) and they didn’t face any problem.
My Take –
I was really apprehensive about this deal. I thought that our pay rate will decrease from $7 per hour to $3.5 per hour because that’s what they pay to their current evaluators (Indians). My previous not-so-good an experience with Appen, compounded my agony.
But the positives about this development is that the current Leapforce raters would get more projects. It is because Appen is a larger company and they have got many clients as opposed to Facebook and Google being the only clients for Leapforce.
Moreover I have learnt through research that the Search Engine Evaluation projects that they currently have is for Yahoo Bing Network (Microsoft). And since Microsoft pays them less, they pay their evaluators less i.e. $3.5 per hour. But it doesn’t explain the fact that they still pay the same amount as Leapforce to evaluators from other countries. So fingers crossed here.
Going Forward –
In the email that was sent to us by the Leapforce CEO, he said that the there will be no immediate impact on our tools, processes and pay rates. At the time of writing this, there was no news about pay rates or new projects either from Leapforce or Appen.
Three things can happen to us going forward –
a) We get more projects (apart from the existing ones) at the same rate ($7/ hr or $13.5/hr)
b) We get more projects at a lower pay rate while the pay rate of our existing projects with Leapforce stays the same.
c) We get more projects at a lower hourly and our existing pay rate with Leapforce is also lowered to match their current pay meaning $3.5 per hour for Indians.(Not applicable to Non-Indians).
Leapforce is known for its awesome support, smooth interface and good pay rates. I really hope that Appen not only acquires Leapforce, but also acquires and integrates its best practices.
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